Google has decided to change the way it indexes and highlights its results. The change is important because Google wants to push for mobile ready sites. “We will be expanding our use of mobile-friendliness as a ranking signal.” So if your site is not multi-function ready to be easily accessible on a web browser and mobile device then your ranking on Google search goes down.
Google believes that “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” In other words make sure your website is Mobile friendly and Mobile ready.
This change is big and will impact the way we design sites, view sites and index sites. These changes went into affect from 21st April 2015. Click here to test if your site is Mobile friendly.
Get ready and be mobile.